Naturally close
Our heritage at SCHIESSER
In our branding campaign, we celebrate nature, your individuality, and the human body. Whatever you do, we’ve got you covered. Naturally close.
We find ourselves in nature. Its immediacy creates clarity and gives us strength. We experience ourselves as individuals and in connection with our environment. At SCHIESSER, we provide the canvas and projection screen for individual life with white basics: always up close and personal wherever your steps may lead you.
Heritage is timeless
We are therefore drawing attention to our Heritage 2023: the dancers of the Biarritz ballet, under the direction of Thierry Malandain, celebrate our history – full of closeness to nature and individuality. The iconic rib is omnipresent its pure white without outshining its individual wearer.
Drawing from the almost endless repertoire of French ballet, the choreography pays homage to the human body in all its power, sensuality, and vulnerability as well as to its connection with the earth. With its synchronous movements, the campaign reminds us that us humans cannot live in dissonance with nature. Like the dancers with each other through a choreography, humans are also connected to the planet. With this artistic staging, we at SCHIESSER are now setting an even clearer sign for environmentally friendly and timeless design.
About the Biarritz ballet
In 1998, Thierry Malandain founded the first neoclassical centre for modern choreography in the Basque coastal town of Biarritz. Today, the Malandain Biarritz ballet is one of the most watched companies in Europe with 100,000 spectators per season and almost 100 performances per year – one third of them abroad. In Germany, the Malandain Biarritz ballet has been performing one show a year for about 20 years. The ensemble was recently honoured for its production of Ludwig van Beethoven’s “Pastorale“, commissioned by the city of Bonn in honour of his 250th birthday.
About Thierry Malandain
Als As the author of a repertoire of more than 80 choreographies, Thierry Malandain has developed a highly personal vision of dance, which combines classical ballet and modern dance and in which the dancing body as well as its strength, virtuosity, humanity, and sensuality are paramount.
A former dancer at the Paris National Opera, he became director of the Biarritz ballet in 1998. Since 2019, he has also held the newly created chair for choreography at the Académie des beaux arts in Paris, making him one of the most important representatives of modern ballet worldwide.
About the Biarritz ballet
In 1998, Thierry Malandain founded the first neoclassical centre for modern choreography in the Basque coastal town of Biarritz. Today, the Malandain Biarritz ballet is one of the most watched companies in Europe with 100,000 spectators per season and almost 100 performances per year – one third of them abroad. In Germany, the Malandain Biarritz ballet has been performing one show a year for about 20 years. The ensemble was recently honoured for its production of Ludwig van Beethoven’s “Pastorale“, commissioned by the city of Bonn in honour of his 250th birthday.
About Thierry Malandain
Als As the author of a repertoire of more than 80 choreographies, Thierry Malandain has developed a highly personal vision of dance, which combines classical ballet and modern dance and in which the dancing body as well as its strength, virtuosity, humanity, and sensuality are paramount.
A former dancer at the Paris National Opera, he became director of the Biarritz ballet in 1998. Since 2019, he has also held the newly created chair for choreography at the Académie des beaux arts in Paris, making him one of the most important representatives of modern ballet worldwide.
Naturally close: white basics – our bestsellers for the campaign
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Quality since 1875 – quite a long time. We have summarised the most important points for us on our Heritage page.
We have summarised the most important points for us on our Heritage page.
Sustainability is a process. You can read about the path we have already taken and what we are planning for the future on our sustainability page.